We stayed for six days and did not want a small hotel room. We were extremely happy with our large one bedroom apartment with well-equipped full kitchen, separate bathroom, large living space and european laundry. The bed was comfortable with linens premium linens. From the moment we booked, the staff were helpful with directions, and making arrangements for check in (since there is no reception). The location is less than 100m from Aldgate East station making it easy to get to all the action (Westminster, Piccadilly, Leicester Square) or to Kings Cross for the Eurostar. The best thing is the small guide to the local area to help you find gyms, bars, cafes and restaurants. I would definitely make this my London base on my next trip.
